As quoted by our recent newsletter on puppies in 2014:
The internet is making it so very easy for pups to be sold or rehomed so we've re-oriented our rescue effort to provide a faster response time.
Rescue has changed... remarkably. And this is a perfect example regarding the type of change it's undergone. Like most things, there are pros and cons, and surely overall the results are positive, but it does constitute a new and evolving style of rescue.
It's easy and understandable to fall in love with the picture of a puppy (or adult dog, even) yet quite answer story once the dog or puppy is a personal responsibility. The internet means instant gratification in many ways--it contains such a vast magnitude of information--that it can often mask truth or, in the case of rescuing dogs, it can often place a good dog in inappropriate or ill-informed hands.
As the newsletter stated, we have tuned our efforts in order to get BCs into responsible, knowledgable hands as soon as possible... that way, the pups are understood and appreciated for their true natures, instead of being in a non-understanding environment, which may (and does) lead to future issues.
The key to responsible internet rescue is research and critical thinking. A good or reliable rescue website will have extensive knowledge and information. For example, the GHF website has breed history, characteristics, information about why BCs are relinquished, recommended reading, and of course, border collies for adoption!
After all, it's all about the dogs and their well-being... doing whatever is necessary to ensure they are cared for in a loving, responsible way.